Celebrates milestone with Bollywood actor Nushrratt Bharuccha and a vision to redefine everyday elegance for the modern Indian woman
Bengaluru, July 16, 2025: Kushal’s Fashion Jewellery, India’s leading Fashion and silver jewellery brand, has marked a significant milestone with the opening of 100+ stores in India. This growth milestone was celebrated at their newest outlet launch located at Nexus Mall, Koramangala, Bengaluru. The launch was celebrated in the presence of Bollywood actor Nushrratt Bharuccha, who inaugurated the store to mark what has been a meaningful journey of growth and connection with Indian women over nearly two decades.
Kushal’s Fashion Jewellery plans to continue its growth trajectory with the launch of 40 new stores annually and deeper expansion into high-growth Tier 1, 2 and 3 cities. The company also plans to launch new collections, enhance product quality through innovations in plating technology, and further expand its latest “Everyday Collection” line. As part of its long-term expansion roadmap, Kushal’s Fashion Jewellery is targeting XX+ stores across XX cities in the next three years, aiming to bring affordable & fashionable jewellery to every corner of the country.
Founded in 2006, Kushal’s Fashion Jewellery has built a strong presence across the country, with 100+ stores in 38 cities. The brand has steadily grown among the metros and Tier 2 and Tier 3 markets, offering a unique blend of traditional craftsmanship and contemporary design. Its product portfolio spans over 10,000 meticulously crafted designs including antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery-known for their superior quality and premium handfeel. The range features necklaces, earrings, chokers, rings, bracelets, maang tikas, brooches and more designed to cater to celebration, bridal, office and everyday wear.
The expansion strategy reflects the brand’s commitment to offering a best-in-class shopping experience. Exclusive launch-day offers and styling sessions were added to the celebration, pulling large crowds and loyal customers to the event. Influencers were also present, adding to the buzz and reach of the event.
Commenting on the milestone, Manish Gulechha, Co-founder of Kushal’s Fashion Jewellery, said, “Reaching 100+ stores is a proud and emotional moment for us. What started as a small vision in 2006 has grown into a brand that speaks to modern Indian women across India. This achievement is a result of the trust our customers have placed in us and the dedication of our team across all locations. We remain committed to delivering stylish designs, high-quality materials, and an exceptional shopping experience whether in-store or online.”
Actor Nushrratt Bharuccha shared her enthusiasm for the brand, stating, “Kushal’s jewellery has always stood out to me for its elegance and versatility. Whether it’s a big celebration or everyday wear, they have something for every occasion. I’m honoured to be part of this celebration and to witness the love people have for this brand.”
With a strong foundation in the southern markets such as Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The brand has also rapidly expanded into Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati. Kushal’s Fashion Jewellery aims to solidify its footprint in every corner of India, bringing premium fashion jewellery within reach of every modern Indian woman.
In addition to its physical presence, Kushal’s Fashion Jewellery continues to strengthen its omnichannel strategy through its website, mobile app, and active social media engagement. The online platforms allow customers across the country to explore and purchase jewellery seamlessly, supported by a unified offline and online experience.
***
About Kushal’s Fashion JewellerySince its establishment in 2006, Kushal’s has distinguished itself as a fashion and silver jewellery brand dedicated to catering to various aspects of a woman’s life, including workwear, partywear, bridal attire, and everyday casual elegance. Offering a diverse range of jewellery spanning necklaces, earrings, finger and toe rings, and more. At present, Kushal’s has established 100+ stores in over 38 cities across the country, and it continues to rapidly expand its retail presence throughout India. Kushal’s presently operates in cities such as Bangalore, Hyderabad, Chennai, Pune, Chandigarh, Mumbai, Indore and many others in India. Additionally, customers can conveniently make purchases online through www.kushals.com
